Once upon a time we had to make lists and physically go to stores when we needed things.
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Thursday, February 12, 2026 | | | Good Afternoon! Most of us signed up for Amazon Prime for the obvious reasons, like fast shipping or streaming. But it turns out there’s a lot more bundled into that membership than many people realize. Today’s note walks through some of the lesser-known perks that might already be sitting there, unused. If you’re paying for Prime, it’s worth knowing what you actually get. — Cole
CEO, The Flyover
Once upon a time we had to make lists and physically go to stores when we needed things. Sometimes we’d have to go to several stores or even shopping malls for what we needed. Then one day, out of the heavens, came Amazon. For many of us, free shipping and access to exclusive shows and movies is enough reason to fork over the $14.99 per month to get Prime. But if those reasons haven't been enough to entice you to join Prime, maybe some of these lesser-known incentives will tempt you to sign up. Here are 9 of those perks. 
Are you taking advantage of your Amazon Prime perks? Free music/podcasts, access to lightning deals, and Whole Foods discounts are just a few of the many lesser-known perks that Amazon Prime has to offer. Make sure you're not missing out, and get the most out of your Prime membership with help from our deal-finding experts. Whether you’re already a Prime member or considering signing up, here are 9 Prime member benefits you should be using! 
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